About Us

Our process is the key to our success — and yours.

We take the time to understand your vision, help define your product, and then design and build it. We are transparent and communicative throughout our process. We take pride in the quality of our work.

Step 1Strategy

Creating the foundation.

We invest the time to understand your vision. Our goal is to zero in on the ultimate objectives and goals of the product you want to create and to understand the ecosystem you’re operating in. We then work together to transform this vision into a well-defined set of product requirements and milestones. We aspire to minimize the number of operational assumptions and craft a lean minimum viable product that brings your vision to life.

Step 2UX/UI Design

Giving users what they want.

During this phase, we explore the brand identity and define the user flows of your product. We take an iterative, revision-based approach to wire-framing and visual design in order to capture your brand and create an intuitive user experience. At the end of this phase, you will have a perfect blueprint for your application in which every pixel is accounted for. We will ensure your product meets your needs, as well as the ones of those using it.

Step 3Development

Build it right the first time.

This phase is where many projects get stuck and derail, so we ensure our partners have as much visibility and transparency as possible to avoid those common development pitfalls. Our process is to create a detailed milestone structure and put together a ‘development pod’ for each project.

Your pod will consist of expert engineers in each of the skill sets required for the project (e.g. a server-side Rails developer and a client-side iOS developer), a project manager, and a test engineer. The pod implements entire features in parallel, and new features are tested and released often to allow you to track our progress, as well as test and demo the product as it is being built. Once the full product has been developed to spec, we execute a final round of acceptance testing before flipping the switch and going live!

Step 4Iterate

Testing our assumptions.

Once the product is live and gaining traction we are finally in a position to search for product-market fit. Some of the assumptions initially made will hold, while others will need to be revised based on the data we begin to collect. As your development partner, we will be here long-term to continue to iterate and improve your product as time goes on, bringing it closer to the ultimate vision one day at a time.

About Us

Five years ago, Adam and David teamed-up and began working together as freelance developers. They kept meeting startup founders with great business ideas that seemed stuck in the building phase and ultimately never went live. Dubbing these ‘Rescue Projects’, the pair decided to identify and create a manual of common pitfalls and major points of risk all founders face when bringing new products to market.

Goji Labs is the love child of this work — a boutique software consultancy that specializes in partnering with founders and organizations to bring new products to market. Goji’s process is highly curated and tailored to reduce the risk for their partners at every turn.

Their advice? Learn from other people’s mistakes. Save yourself the hassle and start working with developers who get it from the start.

Adam Summer

Managing Director

Software Development

David Barlev

Managing Director

Product Development

Renae Getlin



Matt Manos


Design Consultant

Let's get this party Started!

Contact Us