Marketing any product or service is hard, especially in today’s competitive digital landscape. But when it comes to marketing for a SaaS company, you’ve got your work cut out for you. In addition to all the regular challenges of marketing, you’ve got a bunch of other variables to fight through.
You don’t have a physical, tangible product. Your service and your app is constantly changing and evolving. Maybe your app sounds like a foreign language to most people, and you literally only have about 25 B2B companies who this is relevant to. The struggle is real.
If you want to nail your marketing, you’ve got to make sure you deeply understand the nuances and key differences of SaaS marketing versus every other type of marketing.
One of the best ways to learn is to read, read, read. Learn from those who have gone before you and who are willing to share their secrets, successes, and failures. While there are countless fantastic blogs and online resources out there, we wanted to compile a list of some of the best for your weekend reading pleasure.
Here are just a few of the SaaS marketing and growth resources many experts out there are pointing to and recommend to their own audiences:
With 36k followers, this blog covers entrepreneurship, venture capitalism, startup lessons, and related newsworthy stuff. It’s based on the perspective of an entrepreneur turned VC, who is part of the largest and most active early-stage fund in Southern California.
This blog by Joel York aims to share knowledge and opinions that will support executives who create and deliver SaaS, PaaS and IaaS applications to critically analyze real-world, go-to-market strategies and tactics by applying sound business principles to their disruptive technologies.
This blog isn’t SaaS only, but there’s a major focus on copywriting for marketing and SaaS companies. Copy is a major component of online marketing, and Copy Hackers is your go-to for all things copywriting and messaging.
This blog and company strives to help tech marketers become better at their jobs. The founders of the business are independent consultants and advisors for some big names like Unbounce and Sprout Social.
Hiten is the founder of Quick Sprout, KISSmetrics, and Crazy Egg. His blog is about SaaS and growth hacking, and he sends out a weekly newsletter where he shares the week’s best for SaaS businesses.
Nichole teaches SaaS founders how to build, engage, and grow communities around their products. This blog touches on everything from customer experience to product management to retention.
Noah Kagan is the guy in charge at Sumo and his blog is filled with his own personal stories of marketing, startup life, productivity tips, and personal improvement.
This blog provides its readers with insights, actionable advice, and words straight from the mouths of founders to help SaaS companies grow, scale, and manage.