If you want your new app to get noticed, you’re going to have to hustle - hard. In March of this year, the Google Play store alone reported having over 3 million apps available for sale. If you want to have a shot at pushing through all that noise and gaining any traction, you’re going to need a plan.
In addition to having a solid pre-launch plan to start, there are a few extra things you can be doing to increase your chances of success. Here are a few things you can try, in addition to what you’re hopefully already doing.
MAKE YOUR APP AVAILABLE ABSOLUTELY EVERYWHERE
Don’t just focus on the app store - you need to think about where any potential customers could be searching for what you offer. More than likely, they’re looking online for a solution to their problems and not your app whatsoever.
Google recently confirmed what we all suspected, that consumers are now finding apps via their search engine queries, and not going straight to the source. Forty percent of people are still finding apps in their app store of preference, but that means that the rest are finding them through their online searches.
You want to ensure you’re considering everywhere people may search for solutions to their problems. For example, let’s say your app is the next best thing for small business accounting. Because you’ve worked through the process of planning a solid pre-launch strategy, you already have several buyer personas and your keywords nailed down. You want to be found when business owners search for things like “cheapest small business accounting software” and “easiest accounting software for entrepreneurs”.
On Google, you can consider both search engine optimization and paid ads. When people are actively searching for solutions that you offer, you want to ensure your app is found. People may search on YouTube, so consider creating videos about your app and what problems it solves. You can also start a blog or a podcast that is jam-packed with content that is tailored to meet the needs of your ideal customers. You can search forums, Facebook groups, and countless online communities where you think your target clients spend their time.
The goal here is to be as accessible as possible, and remember that a huge amount of people will never use the app store as a search tool. You want to be found in the places where they are searching for solutions to their problems.
MAXIMIZE YOUR ASO
Your app store optimization (ASO) is hugely important. Once you’ve managed to get people here, it will either make or break the deal. They’ll either love what they see and make the download, or your efforts to get them there will have been wasted.
There are some key things you want to do to ensure your store is maximized:
- Your app’s name should be short - ideally, less than 25 characters
- Your main keyword should be in your name
- Aim for a balanced mix of your own unique branding and keywords in the name
- Use the first 3 sentences of your brief description to highlight the main advantages of your app, and be sure to clarify the problems that your app solves
- In your full description, mention what’s new and report changes and updates to your users
- Try to identify the top keywords that will drive users to your app, and use those keywords in your description
- People will make decisions based on your app’s icon alone, so be sure you’ve taken the time to properly research this before just slapping something together
- You want to have the best possible screenshots of your app being used
- Use engaging screenshots for your images, and ensure you clearly show users how to do everything
This is just a snippet all of all the different things you can do to get your app to stand out, but it’s a great place to start. Remember that people are looking everywhere, and the app store is the final stop.