When we’re talking about apps and user experience, most people automatically think about customer-facing apps. We think about the ones we use in our own lives on a daily basis, and we’ve come to have some pretty high expectations.
Today’s consumers expect an intuitive, easy-to-use platform from any app they use. Whether it’s a social media platform for something for sharing the grocery list, apps that don’t provide a great user experience simply don’t get used. They are downloaded, and then discarded after the individual experiences disappointment or dissatisfaction.
What’s interesting, though, is that more and more apps are being designed for business and enterprise use. So how does that change the expectation? When developers are designing for consumers, they know that if they don’t provide a phenomenal UX that people will simply stop using their app. But when an app is designed for business use, there are different implications. The organization’s employees become the customers. However they often don’t have a choice on whether they use your app or not. It’s been purchased by the company, and adopted - like it or not.
But it turns out, the expectations are entirely the same. If you want your enterprise app to be successful, you’ve got to deliver that same customer-facing experience to keep your clients happy.
Here are 3 examples of enterprise apps that have nailed giving their users a customer-facing experience and helped their clients achieve their goals.
Trello has been coined as one of the first online project management and collaboration tools to make the kanban-style project management possible for the masses. Agile project management is a key component to the success of many organizations, and tools like Trello are what makes that possible. With remote teams in particular, online management tools that manage processes instead of time and resources make for increased efficiency and collaboration. Trello’s interface is intuitive, easy to learn and use, and continues to get praise for its fantastic UX.
As far as email service providers go, MailChimp continues to be one of the easiest to use. Even with little design or technical ability, you will be able to easily create emails that are pleasing to the eye. With today’s competitive marketing landscape, it’s essential that businesses of all sizes embark on email marketing and relationship building campaigns, and this ESP continues to be a top choice for organizations. The company has a team devoted to UX, and it shows.
Last, but certainly not least on this list, is the fastest growing workplace software in the history of time. They’ve got an onboarding process like no other, and their personality really shines through into everything they do. They help teams, both onsite and remote, feel like a cohesive unit. It goes far beyond a project management tool, and facilitates communication between the inhouse team, as well as potential customers. A communication tool consultants can use to both manage their team and communicate with clients simultaneously? Yes please.
If you want to create an enterprise app or software, look closely at what these 3 companies have managed to accomplish in such a short period of time. And remember - if you’re building for other businesses, the organization’s employees are your customers!